Facebook is getting down to business to weed out bad actors selling items on its platform.
Chief Executive Mark Zuckerberg is targeting e-commerce businesses that don’t live up to user expectations and sell products that are shoddy, the company said Tuesday.
Users will now be able to leave the social media giant feedback about their shopping experiences from advertisers and can warn other users about doing business with sellers who aren’t up to snuff.
“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or that misrepresent products,” the company said in a blog post.
Buyers are now able to retroactively go into their settings to view the ads they purchased the products through and fill out a questionnaire about their experience.
The company plans to warn those businesses that receive a high volume of negative feedback to give them a chance to address the grievances.
If feedback doesn’t improve, Facebook will reduce the number of ads that those businesses can deliver, and it could eventually ban them.
“There are some companies that are just bad actors and we have no tolerance for that,” Sarah Epps, a product marketing director at Facebook, told The Wall Street Journal.
“As soon as we can detect those companies, we enforce against them, but for companies that do want to improve, we want to give them that opportunity,” Epps added.
Facebook also said it would immediately ban businesses it determines to be obvious scammers.
“There’s a big difference between a business that’s trying to scam a person and a business that doesn’t know how to provide a great customer experience,” Epps told the Journal.
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