How do you know weed is firmly out of Cheech & Chong territory? When it’s the subject of a serious “Luxury Meets Cannabis” conference at Manhattan’s tony NeueHouse. “The folks in attendance were really engaged,” panelist Andrew Goetz recalls of the June event. “Or maybe they were just really stoned.”
The Malin + Goetz co-founder is joking, of course. As a pioneer in the buzzy beauty category (his brand launched its scented “Cannabis” candle in 2007), Goetz says he was honored to sit alongside fellow upscale, pot-inspired product purveyors. Those included Cindy Capobianco — co-founder of the celeb-darling cannabis line Lord Jones — and hemp savant Megan Villa, creative and content director for Svn Space, considered the Net-A-Porter of the weed world.
Now that marijuana use has been decriminalized in nine states and the US Senate has voted to legalize hemp, it’s open season for weed-themed products crafted from hemp seed oil (a great moisturizer) and CBD oil. (The cannabidiol compound from the hemp plant is said to confer therapeutic benefits.) Just don’t expect to get high; those ingredients don’t contain tetrahydrocannabinol (or THC), the chief “psychoactive” element of marijuana.
Your skin, however, may still experience euphoria. Both hemp and CBD oils have a reputation for improving complexions, from blotting up excess oil to softening lines and wrinkles. And dozens of products are vying to be the next, ahem, hit.
Cannabliss Organic offers a four-item skin care range that marries hemp oil with Korean herbs. Hora Skin Care Super Serum relies on vitamins and fatty acids alongside CBD to restore radiance. High Five Cannabis Facial Moisturizer and High Expectations Cannabis Facial Oil, meanwhile, contain heavy doses of cannabis sativa seed oil for repair and protection. And Milk Makeup is expanding its line of Kush eye-enhancers, which are laced with CBD oil for hydration, with two brow gels. (Memo to beauty nerds who don’t get buzzed: “Kush” is slang for pot.)
“Cannabis [CBD] oil is hot right now, because it’s new and becoming more widely accepted,” says Milk Makeup co-founder Dianna Ruth. “But I think it will have staying power, and will turn into a classic oil, like argan or marula.”
Stoked by the success of its CBD-spiked Pain & Wellness Body Lotion (everyone from Jessica Seinfeld and Busy Philipps to Sarah Paulson sings its praises), Lord Jones is cooking up an anti-aging brew and “a super-nourishing face oil.”
But does CBD, arguably the most popular of the stoner ingredients, really do anything for the skin? “It’s been proven to be helpful with inflammation and pain,” says skin doc Shereene Idriss, of Union Square Dermatology. “It can also help reduce oil production, and it’s been shown to have some anti-oxidant effect.”
Hydrated brows and lashes? Fewer lines and wrinkles? Put that in your pipe and smoke it. Or, rather, slather it on.
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