Women Slam Twitter For Hypocritical Oscars Ad About Female Empowerment
Twitter’s new ad campaign #HereWeAre is drawing some criticism from the very women the platform is trying to empower.
The one-minute video aired during the 90th Academy Awards, which took place in Los Angeles on Sunday night. The ad, which was the platform’s first-ever Oscars commercial, was shot in black and white and promotes diverse representation and women’s empowerment.
The ad features queer poet Denice Frohman performing a spoken-word poem as the faces of strong and influential women flash across the screen. Director Ava DuVernay, actress Issa Rae, Oracle executive Jennifer Renaud and Twitter’s senior director of marketing and communications, Nola Weinstein, all appear in the video.
“I heard a woman becomes herself the first time she speaks without permission,” Frohman begins her poem. “Then every word out her mouth, a riot. Say beautiful and point to the map of your body. Say brave and wear your skin like a gown.”
Twitter announced the ad on its platform, writing: “We stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day.”
We stand with women around the world to make their voices heard and their presence known. To bring them front and center, today and every day. Join us as we say #HereWeArehttps://t.co/bVXGJ1NibP
— Twitter (@Twitter) March 5, 2018
Happy to join fellow women of color storytellers @[email protected] and the legendary @JulieDash. Fierce poem by @DeniceFrohman. #HereWeArepic.twitter.com/L4SPqwIlX0
— Ava DuVernay (@ava) March 5, 2018
Many Twitter users thought the ad was somewhat hypocritical, however, because the platform has done little to curb any type of online harassment, especially that against women.
According to a 2015 study, 88 percent of social media harassment occurs on Twitter. While there are manytypes of harassers online, much of the vitriol has historically targeted women. It often includes body-shaming comments, sexist language and even rape and death threats. Although Twitter has taken steps recently to prevent online harassment and bullying, many users still believe more needs to be done.
While many people applauded the powerful ad, dozens of women tweeted their disappointment on Sunday night.
“#HereWeAre, still watching as Twitter does little to nothing about the rampant misogyny & racism that infects this space,” feminist author Jessica Valenti tweeted.
Jewish activist and feminist Rebeccs Krevat pointed out that the ad was very powerful, but problematic.
“That @Twitter commercial was powerful, but also feels odd considering that I spent this past weekend being harassed by misogynist fat-shaming trolls, only [to] be told that the Tweets didn’t violate their standards,” she wrote. “Do better, Twitter, where it matters.”
Feminist organization and documentary film “Miss Representation” also criticized the ad, tweeting: “It’s amazing to see all these amazing women in this @Twitter ad, but if the platform really wants to encourage women’s voices they need to update their Safety Guidelines.”
Read more criticisms about Twitter’s #HereWeAre ad below.
That @Twitter commercial was powerful, but also feels odd considering that I spent this past weekend being harassed by misogynist fat-shaming trolls, only be told that the Tweets didn’t violate their standards. Do better, Twitter, where it matters. #HereWeAre
— Rebecca Krevat (@RebeccaKrevat) March 5, 2018
This #HereWeAre Twitter commercial just gave me chills. That was stunning.
Now. Twitter, we shall await your continued work to make this platform safer for women who look like those in that commercial.
— Awesomely Luvvie (@Luvvie) March 5, 2018
#HereWeAre, still watching as Twitter does little to nothing about the rampant misogyny & racism that infects this space https://t.co/hJmywf3H2H
— Jessica Valenti (@JessicaValenti) March 5, 2018
twitter: "we stand with women and support making their voices and presence heard and known"
also twitter: *refuses to suspend people harassing women, threatening women, creating parody accounts to mock women, and suspends women who are mass-reported by trolls* #herewearehttps://t.co/iwhnsd95wo
— diane alston (@dianelyssa) March 5, 2018
GOOD JOB @TWITTER THAT WAS A GREAT COMMERCIAL now can you start kicking nazis off this platform #HereWeAre
— nicolette mason (@nicolettemason) March 5, 2018
right? Hey @Twitter how about instead of your message of inclusion you do something about the vile people who use your platform to harass and troll? I'd prefer that.
— ariel ufret (@arielufret) March 5, 2018
It's amazing to see all these amazing women in this @Twitter ad, but if the platform really wants to encourage women's voices they need to update their Safety Guidelines. #Oscars#HereWeAre
— Miss Representation (@RepresentPledge) March 5, 2018
How about you spend the money you used on this ad to hire moderators to kick accounts that terrorize women off your platform?
How about you hire more engineers who aren’t men to build your platform so that you don’t have giant blind spots putting users at risk? #HereWeArehttps://t.co/RBDtfYkKQY
— ella dawson (@brosandprose) March 5, 2018
I loved the poem.
— Rebecca Overholt (@Julephenia) March 5, 2018
Hey @Twitter are you going to do something about these users who harass women like this guy up here? #hereweare#whatyougonnado
— AISHA (@aisha_vocal) March 5, 2018
RT if you’re a woman who has reported abuse/threats to @twitter and they told you they weren’t going to do anything about it. #HereWeAre
— Erin Matson (@erintothemax) March 5, 2018
Why don't you add a feature to allow users to automatically block all accounts that haven't verrified an email and phone number and aren't verrified brands? #HereWeAre supporting your platform and you're not supporting us with basic security to reduce harassment.
— S. Adriane Kaylor (@AdrianeKaylor) March 5, 2018
- Emma Stone Delivered The Perfect Burn To The Oscars' Male-Dominated Director Category
- Rapper Common Bashes NRA During Oscars Performance: 'They In God's Way'
- Emma Watson Had A Giant Time's Up Tattoo At The Oscars Afterparty
- Helen Mirren Took A Tequila Shot On The Oscars Red Carpet Like The Queen She Is
- Frances McDormand Calls On Female Nominees To Stand During Oscar Speech