IHOP’s name change stunt was a flop

Buzz alone does not make a cash register ring. It’s been more than a week since IHOP teased the public about its name change to IHOb — and while lots of people are talking about the pancake joint, the publicity stunt has not resulted in more diners in its 1,750 eateries, according to research. Interest […]

Private equity firm celebrates $2.5B sale of Varsity Brands

Charlesbank Capital Partners gave itself a billion reasons to celebrate on Tuesday by selling Varsity Brands for $2.5 billion. The price marked a $1 billion profit over four years for the Boston-based private equity firm, showing that cheerleading is no longer a sideline sport. Indeed, with four million US participants from elementary school through college […]

South Korean crypto exchange loses $31 million in hack

SEOUL, South Korea — A leading South Korean cryptocurrency exchange says $31 million worth of virtual currencies have been stolen by hackers. Bithumb, South Korea’s second-largest exchange, said cyberattacks from late Tuesday night to Wednesday morning led to the loss of 35 billion won worth of cryptocurrencies. Bithumb said it has suspended trading and exchanging […]

Phil Mickelson invests in futuristic frozen yogurt chain

Pro golfing great Phil Mickelson and his business partner Steve Loy have just inked a deal to open 30 Reis & Irvy’s frozen yogurt locations in San Diego. The chain’s low-overhead vending kiosks feature unattended outlets that rely on robots and self-checkout screens. The franchise’s disruptive “froyo meets robo” premise uses Reis & Irvy’s robot-engineered […]